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Warehow

Scaling Warehow's 3PL Global Coverage & Operational Flexibility to Support Major Retailers

  • 20+ Multi-Courier Large Retailers
  • Bespoke Feature for John Lewis Despatch Notes
  • Expand global coverage by integrating each courier's national branches
  • ProSKU integration delivered in 4 weeks
Warehow is a 3PL supporting fulfilment and distribution for multiple clients across international markets. The business needed a shipping solution capable of handling complex warehouse processes, client-specific shipping requirements and multiple courier integrations.
Client Objectives
Warehow sought to implement the ProSKU warehouse management system: which was a new integration for the Shipster team.

Client-Specific Shipping: Warehow manages fulfilment for multiple clients across five countries, including retailers such as Very, Sports Direct, John Lewis, and Debenhams. Each client has unique shipping requirements, including brand-specific customer information and customised invoices.

Multi-Courier Shipping for 20+ Shippers: Warehow operated multiple warehouses in various locations and required integration with national courier branches such as DHL Germany, DHL Netherlands, and DPD Netherlands. They also needed a centralised platform to manage over 20 shippers, each with specific warehouse contact details.

Barcode Generation: Warehow needed a bespoke barcode generation solution to meet requirements for barcoded John Lewis despatch notes.
Solutions Provided

Shipster Integrated with ProSKU in 4 weeks, meaning Warehow were able to progress the project quickly with the exact software they wanted.

The Shipster platform enabled Warehow to manage multiple clients and their respective customer information, including IOSS or EOI numbers specific to each client’s products.

Extensive Courier Flexibility: Shipster provided Warehow access to a broader courier network and the ability to add national courier branches for each country as needed. This allowed Warehow to tailor courier services by destination, client requirements, and warehouse operations, rather than being restricted to a fixed set of integrations.

Shipster developed a customised barcode generator: allowing Warehow to produce John Lewis despatch notes with custom barcodes as required.
"The Shipster team is quick to respond always fully up-to-date on the existing setup we have, and have an immediate understanding of change requests"
Ivanka Ivanova
Head of Operations
The Results

Efficient Warehouse Management: The integration of ProSKU and Shipster enabled Warehow to manage diverse warehouse operations efficiently.

Client-Specific Fulfilment: Warehow now manage client-specific shipping at scale, including customised invoices, sender details, and customer information for each brand. Every shipment is accurately shipped and brand-consistent, supporting the high-quality consumer experience that Warehow’s global clients are known for.

Global Delivery Coverage: Warehow offer clients extensive global delivery coverage across multiple markets, while retaining full control over when couriers and services are added, changed, or removed. This flexibility supports a reliable and scalable fulfilment service for big-name retailers.

The bespoke barcode generator allowed Warehow to remove manual work and meet unique John Lewis documentation requirements.

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