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MissPap Case Study
Keeping Up With Demand: Scaling Logistics for MissPap
-
ASDA ToYou Integration - Next-Day & Click-and-Collect
- VIP Deliveries For Campaign Influencers
- Now Part of Debenhams Group
The Challenge: "Tomorrow's Fashion, Today"
MissPap grew rapidly by offering high-end styles, modeled by celebrities such as Megan McKenna, at accessible prices. However, their commitment to "Tomorrow's fashion today" presented significant logistical challenges.
Customers expected next-day delivery, Saturday service, and click-and-collect options. As order volumes increased, MissPap required a scalable shipping infrastructure that remained cost-effective.
MissPap grew rapidly by offering high-end styles, modeled by celebrities such as Megan McKenna, at accessible prices. However, their commitment to "Tomorrow's fashion today" presented significant logistical challenges.
Customers expected next-day delivery, Saturday service, and click-and-collect options. As order volumes increased, MissPap required a scalable shipping infrastructure that remained cost-effective.
The Solution: Dynamic Multi-Carrier Integration
Shipster transformed MissPap's logistics from a bottleneck into a competitive advantage.
The Result
MissPap has since launched a US website and expanded their delivery options to include VIP, ship-to-shop, and seamless returns. This operational improvement contributed to their acquisition by the Boohoo Group.
"Shipster is always happy to help with any technical issues or any integration work that is required. The service and communication are brilliant." — Head of Logistics, MissPap
We saved MissPap a significant amount of money by helping them push their orders on the right services at the right time." — Tony, MD at Shipster
Shipster transformed MissPap's logistics from a bottleneck into a competitive advantage.
- Rapid warehouse integration: We connected MissPap’s warehouse system with major global couriers, including DHL, FedEx, and UPS, to ensure immediate coverage.
- We created a VIP shipment system for parcels going to influencers free of charge and with the correct additional documents.
- Bespoke Development: Unlike rigid platforms, Shipster builds what doesn't exist. When MissPap needed to integrate ASDA’s ToYou service (in-store pickup), we scoped, coded, and deployed the full integration in under 2 weeks.
- Cost optimisation: By implementing shipping rules, we enabled MissPap to automatically route orders to the most cost-effective service based on weight, destination, and delivery commitment.
The Result
MissPap has since launched a US website and expanded their delivery options to include VIP, ship-to-shop, and seamless returns. This operational improvement contributed to their acquisition by the Boohoo Group.
"Shipster is always happy to help with any technical issues or any integration work that is required. The service and communication are brilliant." — Head of Logistics, MissPap
We saved MissPap a significant amount of money by helping them push their orders on the right services at the right time." — Tony, MD at Shipster
July 2017: MissPap have now launched their American website.
March 2019: MissPap was acquired by the Boohoo Group.
January 2021: The Boohoo Group acquired the Debenhams brand and website.
March 2025: The Boohoo Group officially rebranded its corporate identity to the Debenhams Group, bringing MissPap under the "Debenhams Group" umbrella name.
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