The Growth of the Pet eCommerce Industry

We are a nation of pet lovers - and at Shipster, we’re a company of pet lovers! And the pet world is one industry that has experienced a huge amount of growth. In fact, the UK pet eCommerce market is predicted to reach $1,836.7 million by this year. In an economic climate where we’re scrimping and saving to make ends meet (just as a recession is announced), pet ownership continues to rise globally. 

From food to toys to vet bills, the convenience and accessibility offered by online shopping has transformed the way we care for our beloved furry companions. Let’s delve into the driving forces behind the growth of the pet eCommerce industry and explore the factors that have contributed to its current (and ongoing!) success. You’ve been warned: be prepared for a multitude of pet puns throughout. It’s gonna be ruff.

The rise of pet parenting and the humanisation of pets

Who are we to tell you that your pets aren’t human? We’re not, so we won’t. In fact, one of the primary drivers of the pet eCommerce industry's growth is the increasing trend of pet humanisation. Pet owners, particularly Millennials (oh hey) and Gen Z, have embraced the concept of ‘pet parenting’, viewing Fido as a cherished family member. 44% of Millennials remain unsure if they want to start their own family - with pets overtaking the desire for children. This shift in perception has led to a surge in demand for premium pet products, ranging from high-quality food and treats to stylish accessories and innovative toys. Look, Max might not have been bred to master the art of an enrichment toy (looking at you, snuffle mat), but he’s damn well going to enjoy it since his pawrents paid an extortionate amount of money for it.

Online retailers have capitalised on this trend by offering a vast array of pet products tailored to meet the diverse needs and preferences of modern pet parents (note we said the diverse needs and preferences of the parents - not the animals). From organic and grain-free diets to designer apparel and personalised accessories, the pet eCommerce market has evolved to cater to the discerning tastes of pet owners who seek the best for their beloved companions. And let’s face it, your guinea pig won’t become an influencer overnight without a fetching array of tutus, cowboy hats, and booties.

Convenience and time-saving benefits

It’s not just your pets that are a precious commodity; so is time. Online shopping has become a convenient solution for busy pet owners, especially when it’s not a guarantee your favourite pet store will have exactly what you need. 

With the click of a button, pet owners can access a vast selection of products, compare prices, read reviews, and have their purchases delivered straight to their doorstep. This level of convenience has proven particularly appealing to urban dwellers and professionals with hectic schedules, who often struggle to find the time to visit physical pet stores.

The rise of subscription-based pet product services has further streamlined the shopping experience. Pet owners can now subscribe to regular deliveries of essentials like food, treats, and grooming supplies, ensuring they never run out and eliminating the need for frequent trips to the store. It might be disappointing for Luna and Bella, who have discovered they can puppy-eye their way into extra treats when in store - but for owners, it means more choice, more savings, and less guilt.

Personalisation and customisation

The pet eCommerce industry has embraced the power of personalisation and customisation, offering tailored solutions that cater to the unique needs and preferences of individual pets. From Hammy’s skin condition to Milo’s bowel issues, you can bet your bottom dollar that online retailers will know about it and leverage it.

With customisation options, allowing you to create bespoke products like engraved collars, custom-designed pet beds, or personalised treats, the world is your oyster when it comes to your pet. This level of personalisation not only enhances the shopping experience, but also strengthens the emotional bond between pet owners and their beloved companions (not that we needed any more of an excuse).

Innovative product offerings

New and exciting products are constantly emerging to meet the evolving demands of pet owners. From smart pet cameras and automatic feeders to interactive toys and wearable pet technology, online retailers have embraced cutting-edge products that enhance the well-being and entertainment of pets. Some pets even have their own iPads (no comment).

eCommerce platforms have facilitated the growth of niche and artisanal pet product businesses, offering unique and high-quality options that may not be readily available in traditional brick-and-mortar stores. This diversity of product offerings has attracted pet owners seeking distinctive options. Can’t have Princess the XL Bully wearing the same raincoat as Brutus the Chihuahua. Imagine the scenes at the dog park.

Expansion of online marketplaces and social commerce

The growth of online marketplaces and social commerce platforms has played a significant role in the success of the pet eCommerce industry. Platforms like Amazon and Etsy have become go-to destinations for those of us seeking a wide range of products, competitive prices, and reliable shipping options.

Social media platforms have also become powerful marketing and selling channels for pet brands and businesses. Through engaging content, influencer partnerships, and seamless shopping experiences, businesses can reach a vast audience of potential customers and build strong brand loyalty. We’re not just talking about human influencers either. The embarrassing amount of dog Instagram accounts we follow leads us to believe that our furry friends have created their own influencer network…

The prominence of customer reviews and ratings on eCommerce platforms has created a sense of transparency and trustworthiness within the industry that’s hard to emulate in store.

Improved logistics and shipping

Online retailers have partnered with reliable shipping carriers and invested in advanced fulfilment centres to ensure timely and secure delivery of pet products, even for perishable items like pet food and treats. And with the increase of raw pet food options, it’s more important than ever before to make sure brands get this right.

The future of pet eCommerce

This industry shows no signs of slowing down. With the continued growth of pet ownership, the rise of emerging technologies, and the increasing demand for innovative and personalised pet products, the online pet market is set to continue its steady growth - and we couldn’t be happier (and neither could our pets).

The integration of artificial intelligence and machine learning into pet eCommerce platforms will enable more accurate product recommendations, personalised shopping experiences, and predictive analytics for inventory management and supply chain optimisation.

Alongside this, the rise of sustainable and eco-friendly pet products is expected to gain momentum as we all become increasingly conscious of our environmental impact - as well as Fido’s. Online retailers that prioritise sustainable sourcing, eco-friendly packaging, and ethical manufacturing practices will likely appeal to this growing consumer segment. Baxter might not care about his biodegradable poo bags, but your next-door neighbours do.

As the industry continues to evolve, embracing new technologies, sustainability initiatives, and emerging consumer trends will be many brands’ best bet. With a focus on meeting the ever-changing needs of pet parents, the industry is set to thrive. In pet terms, it’s got a shiny coat, a wet nose, and solid poops. Winner!