PR: eCommerce Shipping Platform Shipster Partners with what3words


PR: eCommerce Shipping Platform Shipster Partners with what3words

Today, Shipster announces its partnership with location technology company what3words. This is good news for Shipster clients who want to give their customers an even more seamless delivery experience, and good news for eCommerce businesses looking for a shipping integrator that will incorporate their customer what3words locations. The partnership will enable online retailers to automatically include their customer’s what3words address in their delivery information and print it onto the shipping label for the courier to use. This integration will remove the need for phone calls from lost delivery drivers going to complex locations, and means deliveries arrive at the precise location faster and more efficiently. Drivers will no longer have to ask customers for additional directions, optimising the delivery process and providing a smoother customer experience.

An increasingly on-demand economy means that consumer expectations are rising, and businesses are under pressure to meet these demands while still protecting their margins. A common barrier prohibiting seamless deliveries in some parts of the UK and other countries is the challenge of communicating the precise delivery location. Street addresses often don’t guide drivers to the right entrance, and in rural areas postcodes cover large areas posing a challenge to delivery drivers.

what3words solves this problem. It’s an easy way to identify precise locations. Every 3-metre square in the world has been given a unique combination of three words: a what3words address.

For example, the what3words address for the entrance to Shipster HQ in Manchester is ///swing.twice.aware Using the free what3words app anyone can find the what3words address for the front door of their home, and share and navigate to that location easily and reliably.

Speaking from a technical standpoint, Tony Cheetham, Shipster Founder & MD says,

“Working with what3words has been very easy and the technology has been simple to add to our platform. It’s a feature that will make deliveries more successful the first time around for our clients with customers in remote, complex or unique locations.”

Regarding the new partnership, Max Bartholomew, Shipster Partnerships Manager says,

“It is amazing to have a company like what3words compatible on the Shipster platform for our retail client warehouses and other distributors to use. This will make shipping, deliveries and tough-to-find locations so much easier for our clients and couriers.”

Hayley Cowburn, Shipster Marketing Director comments,

“I’ve known about what3words for a long time in the context of the app and emergency services and believe it could be a revolutionary tool in delivery too. I’m excited that Shipster can play a part in bringing this technology to the eCommerce market and I’m looking forward to seeing it on our shipping labels.”

Chris Sheldrick, co-founder & CEO at what3words adds,

‘'It has been great working with the innovative team at Shipster who immediately recognised the benefits of integrating our technology. We are looking forward to seeing what3words addresses appear on their shipping labels and improving the delivery experience for consumers and couriers alike.”

- Ends -


Notes to editors

About Shipster

Shipster is a custom shipping integration platform developed by Oddsphere Ltd, now connecting over 100 eCommerce warehouses with over 40 leading couriers.

Shipster is best known for it’s unmatched level of customisation per client warehouse, for unique software integrations and shipping rules for: weight, destination, parcel type, parcel splitting vs bundling, temperature, dangerous goods and many more. The software also utilizes a unique plugin system which allows its developers to “inject” updates, new shipping rules or couriers to a client’s current setup without disruption to their working installation.

The team recently doubled in size over the pandemic, won the Digital City Integrators Award (2021), took Silver for best eCommerce Software at the UK eCommerce Awards (2021), earned investment from Fearless Adventures and moved into a large office off Albert Square, Manchester city centre.

About what3words
Co-founded in London in 2013 by Chris Sheldrick, what3words is a simple way to talk about precise location. The system covers the entire world, never needs updating, and works offline. A what3words address is a human-friendly way to share very precise locations with other people, or to input them into platforms and machines such as ride-hailing apps or e-commerce checkouts. It is optimised for voice input and contains built-in error prevention to immediately identify and correct input mistakes.

The free what3words app, available for iOS and Android, and the online map enable people to find, share and navigate to what3words addresses in 51 languages to date. Millions of what3words addresses are in use around the world, with thousands of businesses using them to save money, be more efficient and provide a better customer experience. what3words is integrated into apps, platforms and websites, with just a few lines of code. Products are available for free or for a nominal fee for qualifying NGOs. Its partners include Mercedes-Benz, Triumph Motorcycles, Premier Inn, the AA and many emergency services across the world.

what3words has a team of over 150 people, across offices in the UK, USA, Germany, India and Mongolia. The company has raised over £100 million in capital from investors such as Intel, Ingka (Ikea), Mercedes-Benz, Aramex, Deutsche Bahn, Subaru and Sony Innovation Fund.


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