Delivering a Luxury Unboxing Experience in Multiple Languages

The Challenge: Global Scale vs. Personal Touch

Rapid international expansion introduced complex logistical challenges. Shipping to over 40 countries required managing multiple languages. Sending a generic, English-only packing slip to customers in Berlin or Paris felt impersonal and inconsistent with their high-touch brand identity. solution that could:

1. Integrate with multiple carriers, specifically connecting the warehouse system to DHL Germany and other local Parisian couriers.

2. Localise the experience by automatically generating dispatch notes and return instructions in the customer's native language, without slowing down the packing process.

Shipster addressed these needs using two core features: Custom Shipping Rules and Bespoke Branded Documents.

1. Intelligent Shipping Rules Using Shipster’s custom shipping rules engine, we mapped the "Destination Country" field from the order data to specific printing triggers. We created a logic flow that works in the background:

• IF Destination is Germany → Print German Documents
• IF Destination is UK → Print English Documents
• IF Destination is France → Print French Documents

This automation eliminates human error. The warehouse team no longer needs to check destinations or manually select files. By scanning the order, Shipster determines the correct language format within milliseconds.


2. Beautifully Branded Documentation. Standard dispatch notes and invoices are functional and save time for designers, but Melvin & Hamilton leveraged Shipster’s branded documents capabilities to use their own on-brand, professionally designed dispatch notes.

• Brand Consistency: The documents incorporate M&H’s logos, fonts, and visual identity, transforming a standard receipt into a brand marketing asset.

• Reduced Returns Friction: By providing clear return instructions in the customer's native language, M&H reduced confusion and customer support inquiries about the returns process.

The Result

The integration immediately streamlined their packing process, enabling them to manage increased volumes while maintaining the personal touch their customers expect.

Hayley, Director at Shipster (Oddware), comments:


"They have my favourite shipping document designs, they're beautiful. You can immediately tell they are high-end, and customers love details like this. The system works and saves packers time whilst delivering a premium unboxing experience that matches the product."


Update: Since integrating with Shipster, Melvin & Hamilton has continued to grow. Statista and The Financial Times have recognised them as one of the FT1000: Europe’s Fastest-Growing Companies.